Privacy Policy

PrimePlot ("we," "our," or "us") operates the website primeplot.in and related services. This Privacy Policy describes how we collect, use, store, and protect your personal information in compliance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules).

By accessing or using our platform, you consent to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide

When you interact with PrimePlot, we may collect the following information:

• Identity Information: Full name, email address, phone number, and postal address
• Property Preferences: Budget range, preferred locations, plot size requirements, Vastu preferences, and timeline
• Communication Data: Messages, enquiries, and feedback submitted through our forms, email, or phone
• Verification Documents: Government-issued identification (e.g., Aadhaar, PAN) when required for property transactions

1.2 Information Collected Automatically

When you visit our website, we automatically collect:

• Device Information: Browser type, operating system, screen resolution, and device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
• Network Information: IP address, approximate geographic location, and internet service provider
• Referral Data: The website or source that directed you to our platform

2. Use of Information

We use the collected information for the following purposes:

• Service Delivery: To curate and present premium corner plot listings matching your requirements
• Communication: To respond to enquiries, provide updates on relevant properties, and send appointment confirmations
• Personalization: To tailor our recommendations and content to your preferences and browsing behaviour
• Platform Improvement: To analyse usage patterns, diagnose technical issues, and enhance user experience
• Legal Compliance: To fulfil regulatory obligations, resolve disputes, and enforce our terms of service
• Marketing: To send promotional material about new listings and services, with your prior consent where required

We will not use your sensitive personal data for purposes other than those for which it was collected, without your explicit consent.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for basic site functionality including navigation, security, and session management
• Analytics Cookies: Help us understand how visitors interact with our website, enabling us to improve layout and content
• Preference Cookies: Remember your settings such as language, region, and display preferences
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

You may control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality. We honour Do Not Track (DNT) browser signals where technically feasible.

4. Third-Party Services

We may share your information with trusted third parties in the following circumstances:

• Service Providers: Hosting providers, analytics platforms (e.g., Google Analytics), CRM tools, and communication services that assist in operating our platform
• Property Partners: Verified developers and landowners, solely to facilitate property transactions you have expressed interest in
• Legal Requirements: When disclosure is required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to confidentiality obligations

We require all third-party service providers to maintain appropriate security measures and use your data only for specified purposes. We do not sell your personal information to third parties.

5. Data Security

In accordance with the SPDI Rules, 2011, we implement reasonable security practices and procedures to protect your information, including:

• Encryption: Data transmitted between your browser and our servers is encrypted using TLS/SSL protocols
• Access Controls: Restricted access to personal data on a need-to-know basis with role-based permissions
• Infrastructure Security: Firewalls, intrusion detection systems, and regular security audits of our hosting environment
• Data Minimization: We collect only the information necessary for the stated purposes and retain it only as long as required
• Incident Response: Established procedures for identifying, reporting, and mitigating data security breaches

While we strive to protect your information using commercially acceptable means, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.

6. Your Rights

Under applicable Indian law, you have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal data we hold about you
• Right to Correction: You may request correction of inaccurate or incomplete personal data
• Right to Withdrawal of Consent: You may withdraw consent for processing your data at any time; however, this will not affect the lawfulness of processing prior to withdrawal
• Right to Grievance Redressal: You may lodge a complaint with our Grievance Officer regarding any concerns about data handling
• Right to Data Portability: Where technically feasible, you may request your data in a structured, commonly used format

To exercise any of these rights, please contact us using the details provided in the Contact Information section below. We will respond to your request within 30 days.

7. Children's Privacy

PrimePlot's services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete such information from our records.

If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately so we can take appropriate action.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:

• Active Enquiries: Data related to property enquiries is retained for up to 24 months from your last interaction
• Transaction Records: Records of completed transactions are retained for 8 years as required under Indian tax and property laws
• Marketing Data: Contact details for marketing purposes are retained until you withdraw consent or unsubscribe
• Analytics Data: Anonymised and aggregated usage data may be retained indefinitely for statistical purposes

9. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify registered users via email for significant changes
• Display a prominent notice on our website for at least 30 days

Your continued use of our platform after such changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.

10. Grievance Officer

In accordance with the Information Technology Act, 2000 and the SPDI Rules, 2011, the details of our Grievance Officer are as follows:

11. Contact Information

For any questions, concerns, or requests related to this Privacy Policy, you may reach us through the following channels:

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising under this policy shall be subject to the exclusive jurisdiction of the courts in Bengaluru, Karnataka.